Without an extensive amount of research, these two characters will never be understood by anyone. I myself would not have even known what they were unless explained to. I dislike these designs for its irrelevance to London and unexplainable features. The clip of them wouldn't be anything if it wasn't for the happy music playing in the background and there little voices, nothing of the actual mascots caught my eye in a good way. They would have had a better review from me if they used red double buses that can talk or a talking cup of tea. The positives on the characters are that they are very original and they are a good inspiration for kids with there motivated lifestyle with staying healthy and playing sports and having fun..
Amik was the mascot of the 1976 Summer Olympics. Amik was a beaver. In the Anishinaabe language, amik means "beaver." The beaver was chosen as mascot, because it represents hard work and it is also an animal native to Canada, the country where the games were held.
This was by far my favorite mascot for its straight forward simplicity and the design work that built this character to be who it was back then. There isnt a huge story line to get to know the character and what he symbolizes, and that really saves time for audiences that have none. It can sink in and be remembered as being a good symbolic memory of that year.